Prime Videos not-so-subtle dig at Netflix is the streaming beef we didnt know we needed

Amazon Prime Video is turning into the catty streamer on the block with a recent dig at Neflix’s new policy against sharing passwords. Earlier this month, Netflix gave an update on password sharing that basically said users can’t allow people outside their home to access their account unless they’re willing to pay extra.

“A Netflix account is for use by one household,” the company said, sounding more like a freakin’ cop than the cool aunt who willingly mailed us NC-17 movies in the early 2000s. Netflix’s announcement explained a new “Manage Access and Devices” option where users can transfer a profile to a “new membership they pay for.” Starting June 30, if you want to add a member or share an account with someone who “doesn’t live with you,” it’s going to be an extra $7.99 a month. Predictably, people are annoyed by the change, and Amazon is exploiting the ill will for all it’s worth.

Recently, Prime Video UK’s Twitter account dug up a famous 2017 tweet by Netflix saying “Love is sharing a password,” then provided a reminder that this is still true — but only on Prime:

Read to filth! And the internet knows it:

And then there was this person:

YOKi MORi, we love you. We are promoting you. But this is not the vibe today.

A few users said it’s all well and good for Prime Video to burn Netflix for now, until Amazon also cracks down on password sharing. Hopefully not, since Amazon presumably has more revenue streams than Netflix. Still, we’re more than confident that the big red streamer can weather this storm, as Netflix has proven for decades they can stay ahead of the game.

Plus, they’re the only people willing to work with David Fincher these days, so consider our subscription rock-steady.

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